ABOUT ME
I’m a product designer with over 10 years of experience designing scalable digital products across web and mobile. I work at the intersection of product thinking, interface design, and scalable systems.
I’ve worked with agencies like DDB, Accenture Song, and DEPT, and designed products for companies like Volkswagen and Deutsche Bahn, as well as early-stage startups. My focus is creating clear, usable, and scalable experiences, from early concepts to design systems used across teams.
I’ve also taught design at HTK Academy, which sharpened my ability to think structurally and communicate decisions clearly.
Today, I use AI tools like Claude Code and Cursor to prototype faster, explore ideas earlier, and turn concepts into working products in days instead of weeks.
SELECTED PROJECTS
SHOW ALL
Global Website Relaunch
Volkswagen relaunched its global website, and I shaped the new digital brand identity and product experience. My focus areas: the ID Hub, a reimagined car configurator, and an immersive showroom experience that became the centerpiece of the site. The goal was to bridge brand storytelling with e-commerce, making the path from inspiration to purchase feel effortless.
Accessibility & Feature Design
Bahnhof.de makes every German train station accessible, digitally. I designed key features like the interactive station map and push notifications for elevator status, while building out the design system and brand identity. Every component meets WCAG standards, because good design means design for everyone.
B2B Software Design
Jungheinrich's fleet management system helps logistics teams coordinate thousands of vehicles across locations. I designed new features that simplify complex workflows, making data-driven decisions faster and fleet operations easier to manage. I also established the design system to keep the product consistent as it scales.
NFT Platform Design
HYPEWEAR is a curated marketplace for luxury and streetwear NFTs at the intersection of fashion, gaming, and digital art. I co-created the brand identity and designed the full platform experience, from discovery to collection.
Website Relaunch & Visual Concept
I developed the visual concept for the ORIS website relaunch, balancing the brand's Swiss watchmaking heritage with a modern digital presence. The design helped win the project in a competitive pitch.
Telemedicine App Design
The ADAC Medical App connects travelers abroad with German-speaking doctors, fast. I designed the end-to-end UI with a focus on making telemedical consultations feel simple and reassuring, especially in stressful moments like getting sick on a trip.
EXPERTISE
Product Design
Vibe Coding
Visual Design
AI Prototyping
Design System
Art Direction
Branding
Teaching
EXPERIENCE
Freelance
2022 – Present
DEPT®
2021 – 2022
Accenture Song
2018 – 2021
UDG / PIA
2016 – 2018
DDB Hamburg
2014 – 2016
GGH Lowe
2013 – 2014
DDB Hamburg
2011 – 2013
McCann Erickson
2011
TEACHING
HTK academy
2019 – 2021
CLIENTS
TOOLS
ABOUT ME
I’m a product designer with over 10 years of experience designing scalable digital products across web and mobile. I work at the intersection of product thinking, interface design, and scalable systems.
I’ve worked with agencies like DDB, Accenture Song, and DEPT, and designed products for companies like Volkswagen and Deutsche Bahn, as well as early-stage startups. My focus is creating clear, usable, and scalable experiences, from early concepts to design systems used across teams.
I’ve also taught design at HTK Academy, which sharpened my ability to think structurally and communicate decisions clearly.
Today, I use AI tools like Claude Code and Cursor to prototype faster, explore ideas earlier, and turn concepts into working products in days instead of weeks.
SELECTED PROJECTS
SHOW ALL
Global Website Relaunch
Volkswagen relaunched its global website, and I shaped the new digital brand identity and product experience. My focus areas: the ID Hub, a reimagined car configurator, and an immersive showroom experience that became the centerpiece of the site. The goal was to bridge brand storytelling with e-commerce, making the path from inspiration to purchase feel effortless.
Accessibility & Feature Design
Bahnhof.de makes every German train station accessible, digitally. I designed key features like the interactive station map and push notifications for elevator status, while building out the design system and brand identity. Every component meets WCAG standards, because good design means design for everyone.
B2B Software Design
Jungheinrich's fleet management system helps logistics teams coordinate thousands of vehicles across locations. I designed new features that simplify complex workflows, making data-driven decisions faster and fleet operations easier to manage. I also established the design system to keep the product consistent as it scales.
NFT Platform Design
HYPEWEAR is a curated marketplace for luxury and streetwear NFTs at the intersection of fashion, gaming, and digital art. I co-created the brand identity and designed the full platform experience, from discovery to collection.
Website Relaunch & Visual Concept
I developed the visual concept for the ORIS website relaunch, balancing the brand's Swiss watchmaking heritage with a modern digital presence. The design helped win the project in a competitive pitch.
Telemedicine App Design
The ADAC Medical App connects travelers abroad with German-speaking doctors, fast. I designed the end-to-end UI with a focus on making telemedical consultations feel simple and reassuring, especially in stressful moments like getting sick on a trip.
EXPERTISE
Product Design
Vibe Coding
Visual Design
AI Prototyping
Design System
Art Direction
Branding
Teaching
EXPERIENCE
Freelance
2022 – Present
DEPT®
2021 – 2022
Accenture Song
2018 – 2021
UDG / PIA
2016 – 2018
DDB Hamburg
2014 – 2016
GGH Lowe
2013 – 2014
DDB Hamburg
2011 – 2013
McCann Erickson
2011
TEACHING
HTK academy
2019 – 2021
CLIENTS
TOOLS
Want to work with me, or just say hi?
Want to work with me, or just say hi?